Goals
Transform free diving globally, achieve 30% market penetration, create monopoly in safety equipment, Q2 2025 launch target
Drivers
Joel Kopelman (CEO) - Design graduate, Aor Perez (CTO) - Naval commander, both maritime professionals and active divers
Enablers
Advanced R&D capabilities, proven inflation technology, regulatory compliance expertise, 7-10% annual growth in free diving
Production
Advanced POC stage, functional prototypes, ~$150 target price, $1-3 replacement cartridges
Problem
Significant safety risks including underwater blackouts, lack of specialized recreational safety equipment
Solution
Smart, compact safety device with automatic/manual CO2-based flotation, real-time monitoring for depths up to 30 meters
Uniqueness
First-of-its-kind patent-protected technology, manual activation for diver control, maintains diving authenticity
Alternatives
Diving with partners, surface spotters, professional instructors, life jackets - no equivalent recreational equipment exists